Rider Sandals embarked on a mission to reintroduce itself to the US market, specifically targeting Miami, Florida. We collaborated with Miami legend David Anasagasti, aka Aholsniffsglue, to curate an exclusive line of products, captivating promotional content, and local events. The highly anticipated product launch at Shoe Gallery, a renowned sneaker shop, drew a crowd of enthusiastic Ahol fans and dedicated sneakerheads, resulting in a rapid sell-out and generating significant local buzz in Miami. This collaboration not only revitalized Rider's presence but also established a strong connection with the local community, setting the stage for future successes in the US market.

AGENCY: Magic Hour Worldwide

BRAND: Rider Sandals

ROLE: Senior Art Director