"The Missing Review" is an innovative and interactive ad campaign that ingeniously disguises missing children's reports as reviews on Google and Yelp. With 88% of internet users relying on these platforms for recommendations and ratings, this campaign aims to strategically insert information about missing children into
five-star reviews for establishments near where these children were last seen.

The goal is to spread awareness within the local community, prompting a broader search for the missing children and improving their chances of returning home. Implemented in the five US states with the highest risk—New York, California, Florida, Texas, and Ohio—this campaign leverages the power of community engagement to reunite families.

AGENCY: Republica Havas

BRAND: Amigos For Kids

ROLE: Senior Art Director